The digital age in which we live allows us to promote and advertise our activities in many ways and through various digital media. It is the same with karate, using modern technologies and digital marketing, we can purposefully promote some of our activities or business, in our case a karate club. We can promote (advertise) the karate club through various social networks such as Facebook, Instagram, Twitter, Pinterest, email marketing, etc., in addition to social networks, the karate club can also be advertised through blogs and portals. Before you start promoting your karate club, you need to do the following: 

Determine the goal of the ad 

You have decided to improve your business, first you need to determine the goal of your ad, in our example, it is a karate club, put a few items in front of you: do you want to increase the number of members of your karate club, do you want to improve your club's branding? something else you want to achieve with advertising. Once you have determined the goal of your ad, you move on to another item, which is to determine your target group. For example, your goal is to attract new members to your karate club for 10 to 14 years, it is necessary to come up with an idea of ​​how future members from this target group gain your trust and how to choose your club to train with you. Is it for example top coaches winning world medals or is it some other reason? 

Once you have determined the goal of your promotion (advertisement) and target group, the next step is to choose the type of media you will use to promote the karate club, whether it will be social networks such as Facebook, Instagram, Twitter, or blogs and portals. You have gone through these steps, it is necessary to come up with an idea that will attract your future new members. 

Advertising karate club on Facebook

Advertising a karate club on Facebook is one of the best ways to promote your karate club, primarily because Facebook is used by a large number of people, including potential future members of your karate club. It is recommended to use hashtags. 

Advertising karate club on Instagram 

Instagram is a social network where you can also promote your karate club, Instagram is used in large numbers by the younger population and is constantly recording an increase in the number of users. Instagram is, according to its capabilities, an advantage for advertising your karate club from Facebook, because there is a large percentage of young people on it. Be sure to use hashtags. 

Advertising karate club on blogs and portals 

You can advertise the karate club on blogs and portals on sports, but also on local portals, as well as on specialized blogs and portals intended for martial arts. Conclusion! Social networks, blogs, portals, and digital marketing are the present and future of marketing, with any activity to do or own a business, try to take advantage of all the benefits that social networks and other digital media provide.